Blogs
on February 8, 2024
In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was first launched in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely move to ZATAP in both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution in a statement that reads, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something far more significant. The company's goal is to build a brand which delights consumers and resonates with our creative approach to developing physical products. This has been made possible because of our dedicated team and our partners, and we are excited to witness the positive impact ZATAP has on users and businesses."
Businesses Just One Tap Away From Your Customers
While the business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they will transition to operate under ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and makes every product an intriguing storyteller, thereby creating more powerful bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers an innovative experience. The app allows users to not only authenticate their products but also to immerse themselves in the distinct stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience where customers are able to access unique content and offers and rewards and use their services in the physical dimension (i.e. gaming on video).
Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. The system, which is made up with encrypted NFC tags and blockchain ensures the highest level of security that is available, allowing users to verify that they are authentic products without hesitation.
Tickets: These products can be used to get tickets to events and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by bringing physical products into the digital realm, creating an immersive phygital experience for both fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, ezproxy.cityu.edu.hk McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution in a statement that reads, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something far more significant. The company's goal is to build a brand which delights consumers and resonates with our creative approach to developing physical products. This has been made possible because of our dedicated team and our partners, and we are excited to witness the positive impact ZATAP has on users and businesses."
Businesses Just One Tap Away From Your Customers
While the business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they will transition to operate under ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and makes every product an intriguing storyteller, thereby creating more powerful bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers an innovative experience. The app allows users to not only authenticate their products but also to immerse themselves in the distinct stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience where customers are able to access unique content and offers and rewards and use their services in the physical dimension (i.e. gaming on video).
Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. The system, which is made up with encrypted NFC tags and blockchain ensures the highest level of security that is available, allowing users to verify that they are authentic products without hesitation.
Tickets: These products can be used to get tickets to events and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by bringing physical products into the digital realm, creating an immersive phygital experience for both fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, ezproxy.cityu.edu.hk McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.