Blogs
on February 8, 2024
In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully move to ZATAP in both business and end-consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. The company's goal is to build a brand that brings joy to customers and is a reflection of our innovative approach to creating 'phygital' products. This journey has been possible thanks to our dedicated team and partners We are excited to witness the positive impact ZATAP has on users and businesses."
Businesses one tap away from Your Customers
The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will transition to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to interact with their customers like never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The application enables them to not only authenticate their products but also get absorbed in the distinct stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, providing customers with an immersive experience where customers can unlock unique content and offers, and rewards and use their products in a physical dimension (i.e. videos games).
The Authentication System: anantsoch.com The application has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. This system, made up with encrypted NFC tags as well as blockchain ensures the highest security available in the marketplace and allows users to confirm whether they're buying genuine goods with complete confidence.
Tickets: The products can be used to get tickets to events or special events, using the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by connecting physical goods with the digital realm and delivering a truly immersive physical experience for fans and consumers. With the offices of Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. The company's goal is to build a brand that brings joy to customers and is a reflection of our innovative approach to creating 'phygital' products. This journey has been possible thanks to our dedicated team and partners We are excited to witness the positive impact ZATAP has on users and businesses."
Businesses one tap away from Your Customers
The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will transition to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to interact with their customers like never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The application enables them to not only authenticate their products but also get absorbed in the distinct stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, providing customers with an immersive experience where customers can unlock unique content and offers, and rewards and use their products in a physical dimension (i.e. videos games).
The Authentication System: anantsoch.com The application has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. This system, made up with encrypted NFC tags as well as blockchain ensures the highest security available in the marketplace and allows users to confirm whether they're buying genuine goods with complete confidence.
Tickets: The products can be used to get tickets to events or special events, using the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by connecting physical goods with the digital realm and delivering a truly immersive physical experience for fans and consumers. With the offices of Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.