Blogs
on February 8, 2024
In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transformation into ZATAP that was first announced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely transition into ZATAP in both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something more profound. We are now working to build a brand that delights consumers and resonates with our unique approach to creating physical products. This journey has been possible because of our dedicated team and partners and we're looking forward to seeing the positive impact ZATAP will have on both the business and the end-users."
Businesses one tap away from Your Customers
The ZATAP's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to transition to operate as part of the ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their consumers like never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital creating a future where products not only authenticate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. The app allows users to not only authenticate the products they purchase but also immerse themselves in the unique stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP is a bridge between the physical and digital worlds by providing users with an immersive experience, where users have access to exclusive content, offers and rewards and use their services in the digital dimension (i.e. video games).
Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's proprietary technology. This system, made up with encrypted NFC tags as well as blockchain guarantees the highest security level available in the marketplace and allows users to confirm the authenticity of their products with complete confidence.
Tickets: These products can be used to get an entry ticket to venues or special events, using the power of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to create a positive experience for people by connecting physical products with the digital world and delivering a truly immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something more profound. We are now working to build a brand that delights consumers and resonates with our unique approach to creating physical products. This journey has been possible because of our dedicated team and partners and we're looking forward to seeing the positive impact ZATAP will have on both the business and the end-users."
Businesses one tap away from Your Customers
The ZATAP's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to transition to operate as part of the ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their consumers like never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital creating a future where products not only authenticate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. The app allows users to not only authenticate the products they purchase but also immerse themselves in the unique stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP is a bridge between the physical and digital worlds by providing users with an immersive experience, where users have access to exclusive content, offers and rewards and use their services in the digital dimension (i.e. video games).
Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's proprietary technology. This system, made up with encrypted NFC tags as well as blockchain guarantees the highest security level available in the marketplace and allows users to confirm the authenticity of their products with complete confidence.
Tickets: These products can be used to get an entry ticket to venues or special events, using the power of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to create a positive experience for people by connecting physical products with the digital world and delivering a truly immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.